The show has a little bit of a Family Feud vibe to it as two teams of three players compete to guess what millions of people are searching for on the search engine. Players are given the first half of a search, and then have to fill in the blank based on what they think America is searching for. Get it right, and your team wins money. The team with the most cash at the end of three rounds wins the game, keeps their money and plays the bonus game to try and add $10,000 to their winnings.
Cavanaugh spoke to Deadline about the new venture, saying
“With Hey Yahoo! we’re bringing together friends and family to fill in the blank with a modern twist, based on the billions of searches a year happening on Yahoo Search. Game Show Network and I invite you to join the search and share the fun.”